we were asked to help refresh one of the most iconic ad campaigns in recent memory, dos equis’s "most interesting man in the world." after three years, the brand was looking for a different voice, so we added our unique perspective and were successful in winning multiple cannes lions for both tv and radio.
we also helped produce a bible-like bound book that listed every most interesting man in the world legendary line from the beginning. this was a give away for the most dedicated dos equis loyalists.
we we're asked to help develop a campaign to introduce kahu's new car tracking app. rather than go all-technical, we went all-stupid and helped create a 360 campaign based around a character called the world’s greatest car tracker.
the campaign included tv spots, a regional super bowl ad, a digital/social campaign and even an intensely realistic bobblehead.
we got the chance to work on one of our favorite brands. you may notice that this spot doesn’t feature the man you want your man to smell like. yeah, we know. it still won something, we still think.
people need inspiration first thing in the morning, so what better way of giving it to them than letting them create their own customizable inspirational shower towels online so they can choose the images and messages. towels feature ray lewis along with typical inspirational phrases like "excellence", "determination", "success", and feature a range of images like soaring ravens, sunsets, mountains, etc.
old spice teamed up with the nfl and offered diehard football fans a chance to literally shower with some of their gridiron heroes. the players and fans were partially clothed as they hit the showers and soaped up and there was nogreater act of male bonding as nfl pros and their fans forged lifelong friendships that could have only taken place in a locker room shower.
we love beer, the shittier the better. and we love working on beer. here we did a campaign for miller lite featuring john c. mcginley who was in office space, some oliver stone movies and scrubs, which went off the air on march 17, 2010.
you can't work on miller beer and not represent the high life. so, we created an award winning out of home series of billboards entitled "proof the world hasn't gone completely crazy." we also made a super cool miller high life champagne bucket that was for sale on the high life website.
zenni optical, the world’s largest online eyeglass retailer, chose us to create their first ever brand campaign and to come up with their new tagline- “seeing is believing”. working directly with the client and a production company, we created six television spots featuring an alien, a yeti and a chupacabra who tell us that although hard to believe, they exist, as do great looking affordable glasses on zenni.com
zenni’s sales went up over 20% from the previous year after airing this campaign. we aren’t saying it’s because of our ads but we aren’t saying it wasn’t because of our ads.
here are some spots we did for burger king. they sell burgers, perhaps you’ve heard of them.
WAX KING (below) this is also for burger king, the above-mentioned burger restaurant. to celebrate the 50th anniversary of the whopper, their signature sandwich, we proposed putting a wax replica of the king in madame tussaud’s wax museum. the best part is, they actually did it.
to get people to talk about about a little known brand of septic tank cleaners, we created a 360 degree campaign around an up and coming rapper named rid-x who raps about septic tanks, of course.
we channeled our inner kanye and wrote a song for rid-x called "my tank don't stank," directed his debut video, made 12" vinyl pressings in furry covers for tastemakers and local dj's to play, and even had a street team hit the streets in a sweet rid-x van. the track is even found comfortably residing on spotify.
to help launch the new nike kd 11 shoes, we we’re tasked with re-defining kevin durant’s place in the game and in the cultural conversation. so, we thought it was time to give him a platform to tell his story and take his rightful place as the best player in the world. in other words, time for him to claim the game.
we wrote the manifesto, created print, nike t-shirts (for release of the kd 11 paranoia shoe), wild postings and in store retail design.
(bottom) as a stunt, we had the iconic lebron cleveland banner replaced for a day with a kd parody to highlight the idea that kd’s coming for lebron’s crown as best player in the world and top nike basketball athlete.
nike wants to turn lacrosse into a mainstream sport. although it’s making inroads at the high school level, it still lacks the cultural cache of soccer, basketball and football. so, we were tasked with creating a grass roots campaign that could elevate lacrosse in the minds of the people who mattered most, the young urban sports fan.
nobody likes to be the designated driver and have to drive a drunken idiot friend home. so, to thank designated drivers for doing their part on super bowl sunday, we created apology cakes for people to send out and thank their friends for driving them home after the big game.
(top) kobe bryant retired a few years ago (seriously, you do know this, right?) anyway, so he retired and we created these adult coloring books to help his fans relax and adjust to a post kobe dominated world. (see left)
(below) to keep loyal nike+ enthusiasts excited about running, we created a multi-platform game called nike conquest that lets runners conquer, claim and defend territory, turning every street, road, and path into a real life risk-style board game. (see below)
(way below) we also designed some groovy nike running print ads featuring the return of the air pegasus. (see way below)
fear the leaf
fear the leaf® is owned, operated and designed by carter. the mission of fear the leaf® is nothing short of the complete rebranding of canada as the mightiest nation on earth.